A new wind in the social media world.
Since the advent of social networks, we have witnessed a myriad of platforms competing in innovation to attract and retain the attention of Internet users. Today, the focus is on Threads, the new platform from Meta (formerly Facebook). If you are a digital marketer or a business owner, this new social network deserves your attention. But what sets Threads apart from Twitter, and why consider adopting this new platform? Let’s find out together.
What is Threads?
Threads is a new photo and video sharing application developed by Meta. Its goal ? Allow users to stay connected with their “close circles” on Instagram. At its essence, Threads is a dedicated space for sharing visual content with a select group of people. The platform makes it possible to exchange messages, photos and videos in a more private and personalized way1.
The advantages of Threads over Twitter
Twitter pioneered fast, public communication, but Threads brings a whole new dimension to online conversation. Here are some of the benefits you can expect from Threads:
Intimacy
With Threads, you can choose precisely who you share your content with. This feature can be beneficial for businesses that want to create a stronger sense of community with their loyal customers2.
Visual Content
Threads is all about sharing visual content. This can be an advantage for businesses whose product or service lends itself well to visual representation, as visual content has been proven to be more engaging3.
Integration with Instagram
Threads is closely tied to Instagram, which means if your business already has a presence on Instagram, Threads adoption can be smooth. Stories can be shared between Instagram and Threads, which can make it easier to manage your content4.
How can Threads change the social world?
Threads could well be the start of a new era in the world of social media. Its focus on private communication and sharing visual content could inspire other platforms to follow suit. Additionally, as a product of Meta, Threads has the potential to take advantage of that company’s huge user base. With the right marketing and user adoption, Threads could become a major player in the social media space5.
In conclusion
Threads brings a new approach to online communication, emphasizing private conversation and sharing visual content. If you are a digital marketer or business owner, now is the perfect time to explore this new platform.
- https://about.instagram.com/blog/announcements/introducing-threads-a-new-camera-first-messaging-app-from-instagram
- https://www.socialmediaexaminer.com/how-to-use-instagram-threads-app-for-business/
- https://blog.hubspot.com/marketing/visual-content-marketing-strategy
- https://www.theverge.com/2019/10/3/20896855/threads-from-instagram-download-how-to-use-features-list
- https://www.forbes.com/sites/paultassi/2022/02/02/meta-facebook-instagram-whatsapp-users/?sh=1ca03f8e59c2
Need a hand navigating this ever-changing ocean of social media? As an experienced consultant, I’m on hand to help you optimize your online presence and get the most out of new platforms like Threads. Do not hesitate to contact me for a free consultation.
