Conversion Rate Optimization (CRO)
You have managed to drive a lot of traffic to your website using brilliant digital strategies and techniques. Yet arriving visitors don’t seem to make that essential final leap; convert.
What is missing ?
The answer is simple: Conversion Rate Optimization (CRO).
While using effective organic SEO, social media and PPC strategies is essential to drive traffic to your website, without the right optimizations in place you will have meager sales and few returns.
Conversion rate optimization is all about encouraging online visitors to take the final step of conversion while making that leap simple and easy.
How and why ?
By fine-tuning your web pages for conversion, you’ll find your digital marketing strategies become more effective and dramatically increase ROI, and that’s what makes CRO so powerful.
To get a perfectly optimized website, you will need a lot of research. This is where my conversion rate optimization services separate themselves from the pack.
By identifying the users who visit your website, their behavior when browsing, their actions, as well as the obstacles that hinder conversion, it allows you to find a multitude of opportunities for your website to improve considerably.
Regardless of what your business does, your main priority will always be nurturing or converting leads, and that’s what I’m about. Take action and contact me to optimize your conversion rate.
Your data is unique to your business and so should your optimization strategy.
Frequently Asked Questions (FAQ)
What is Conversion Rate Optimization (CRO)?
Answer: Conversion Rate Optimization (CRO) is the process of trying to increase the percentage of visitors to a website who complete a specific action, such as filling out a form, buying a product, or signing up for a newsletter.
Why Is Conversion Rate Optimization Important?
Answer: Conversion rate optimization is important because it helps you get more results with the same number of visitors. By improving your CRO, you can increase your revenue and profitability without having to spend more money to attract more visitors
How long does it take to see results with CRO?
Answer: The time it takes to see results can vary depending on many factors, including the size and complexity of the website, the extent of the changes made, and the customers’ buying cycle. In general, you can expect to see improvements within 2-3 months.
Can CRO help my business if my conversion rate is already good?
Answer: Yes, even if your conversion rate is already good, there are always opportunities to improve it. CRO is a continuous process of improvement and optimization.
What techniques are you using to improve the conversion rate?
Answer: We use a variety of techniques, including user navigation analysis, A/B testing, site design and copy optimization, and more.
What is the Return on Investment (ROI) of Conversion Rate Optimization?
Answer: CRO’s ROI can be very high because it’s about optimizing existing traffic rather than trying to attract new visitors. However, the exact ROI varies based on many factors, including current conversion rate, average transaction value, and more.
Glossary
- Conversion Rate Optimization (CRO): The process of increasing the percentage of website visitors who complete a desired action on a webpage.
- Call To Action (CTA): A prompt on a website that tells the user to take some specified action, usually in the form of a button or hyperlink.
- A/B Testing (Split Testing): A method of comparing two versions of a webpage or other user experience to determine which one performs better.
- Multivariate Testing: A technique for testing a hypothesis in which multiple variables are modified. It is a type of A/B testing where multiple variables are tested simultaneously to determine the best combination.
- User Experience (UX): A person’s emotions and attitudes about using a particular product, system or service.
- Conversion Funnel: The journey a consumer takes through an internet advertising or search system, navigating an e-commerce website and finally converting to a sale.
- Bounce Rate: The percentage of visitors to a particular website who navigate away from the site after viewing only one page.
- Landing Page: The webpage where a visitor first enters a website, often designed with a specific purpose in mind, such as capturing leads or selling a product.
- Unique Visitors: Individuals who have visited a site at least once within a specific time period.
- Heatmap: A graphical representation of data where values are depicted by color, often used to show user behavior on specific webpages.
- Clickthrough Rate (CTR): The ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement.
- Sales Funnel: The process that companies lead customers through when purchasing products. It’s a series of steps designed to guide visitors toward a buying decision.
- Customer Retention: A set of activities a business uses to increase the number of repeat customers and to increase the profitability of each existing customer.
- Customer Lifetime Value (CLV): A prediction of the net profit attributed to the entire future relationship with a customer.
- Exit Rate: The percentage of visitors who leave a site from a specific page after viewing any number of pages. It is different from the bounce rate as it takes into account multiple page visits.
- Engagement Metrics: Data that provides insight into how users are interacting with a website, such as time on page, number of pages per visit, and bounce rate.
- Micro-conversion: A small step on the path of a visitor towards a main conversion. This can include actions like signing up for a newsletter or updating a shopping cart.
- Macro-conversion: The primary conversion on a webpage, such as a product purchase, account creation, or form submission.
- Return on Investment (ROI): A performance measure used to evaluate the efficiency of an investment or to compare the efficiency of a number of different investments.
- Key Performance Indicator (KPI): A measurable value that demonstrates how effectively a company is achieving key business objectives.
- User Interface (UI): The space where interactions between humans and machines occur. The goal of this interaction is effective operation and control of the machine on the user’s end.
- Mobile Optimization: The process of adjusting your website content to ensure that visitors that access the site from mobile devices have an experience customized to their device.
- Segmentation: The process of dividing a large unit into various smaller units which are more or less similar to each other.
- Personalization: A marketing strategy by which companies leverage data analysis and digital technology to deliver individualized messages and product offerings to current or prospective customers.
WHAT MY CLIENTS HAVE TO SAY ABOUT OUR COLLABORATION
With Benoît we carried out several PPC campaigns and implemented different SEO strategies for our websites. His innovative ideas have been an integral part of our strategy and have definitely generated results and improved our...
Camille BinetteInternational Marketing Advisor
Results that exceeded our expectations! Very good service from Benoit and very proactive.
Maxime LacroixCEO
Benoît helped us better understand and measure our digital marketing efforts. Specifically with our SEO. We significantly increased our organic traffic and skyrocketed our online sales.
Payal G-BahlSenior Vice President, Marketing
Benoît is an outstanding strategist! He comes up too often with ideas that take me out of my comfort zone, but are super efficient! From the beginning of our business relationship, he was able to...
Martin LafailleCEO - GESQ
I have tried several search engine optimization (SEO) agencies and consultants in the past and most have been disappointed. Benoit didn’t. Although we are an Australian company that mainly compares and rents cars here, we...
Jason SimpsonDirector of Digital Growth
I had the chance to work with Benoit Arsenault of Nebseo.com for 5 years for the management of our Google Ads campaigns. The professionalism, the flexibility and above all the results were always there. All...
Karine CypihotMarketing Director
SOME FACTS
Everything I do is based on real numbers, real performance goals, real revenue growth and real returns.
Building and nurturing relationships with customers!
In annual ad-spend managed for clients!
