Google Ads Introduces New Features: Broad Match Brand Constraints and AI Enhancements for Smart Bidding Strategies
Google Ads announced a host of new advancements, including top search classifications for RSAs, campaign autofills, innovative tools for Ads Creative Studio, and newly discovered insights. These features are accompanied by other AI-focused reveals during Google Marketing Live 2023. As AI becomes more entrenched in search campaigns, advertisers can also appreciate developments like improved brand
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