Artificial Intelligence (AI)

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Google Ads Introduces New Features: Broad Match Brand Constraints and AI Enhancements for Smart Bidding Strategies

June 1st, 2023 11:30 am Artificial Intelligence (AI), Google Ads Leave a comment
Google Ads announced a host of new advancements, including top search classifications for RSAs, campaign autofills, innovative tools for Ads Creative Studio, and newly discovered insights. These features are accompanied by other AI-focused reveals during Google Marketing Live 2023. As AI becomes more entrenched in search campaigns, advertisers can also appreciate developments like improved brand Continue reading »
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Harnessing the Power of AI and GPT-4 to Supercharge Your Digital Marketing Strategy

March 17th, 2023 12:19 pm Artificial Intelligence (AI) Leave a comment
The landscape of digital marketing is ever-evolving, with new technologies and strategies constantly emerging to help businesses stay ahead of the curve. One such technology that has taken the marketing world by storm is artificial intelligence (AI), and more specifically, the GPT-4 language model developed by OpenAI. In this article, I’ll explore how AI and Continue reading »