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Archives des mots-clés : SEO

Image optimization tips that can have an incredible impact on your overall SEO

Improve images

The use of images for SEO and organic search results is commonly overlooked. Images can drive traffic to websites through a Google image search and images can also be highly effective for increasing site traffic when included as part of universal search results. Image optimization has a number of dimensions that can improve search results placement, enhance user experiences and in some instances, allow for greater convenience in sharing images via the social web. When it comes to image optimization, it is often a good idea to think of this process as optimizing a small …

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Content Marketing & Social Media trends in 2015

2015 trends in marketing and social media

In spite of what people may tell you about SEO in 2015, search engine optimization isn’t on its way out. It is instead, radically changing. There is the constant push from search engines to supply web users with greater value and this has led to increased pressure for website owners and bloggers to create content of the highest quality and to move away from targeted keywords and other outdated SEO methods. SEO trends in 2015 are focused on using natural methods for finding, connecting with and interacting with targeted consumers. To survive in virtual space …

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How link earning and link building differ

Link earning - Matt Cutts quote

You have to take action in order to build links, while links that are earned occur without any concerted effort to acquire them. Content is the perfect example. You create new content which requires an investment of your valuable time, manpower and resources. The high-quality content that you have labored over is ready to be revealed to the world. So what is the next thing that you should do? Well, with all content, there are a number of natural promotion efforts that should always follow your posts: 1. Use social media to promote your new …

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What Black Hat Social Media Is And How It Impacts SEO

Black Hat Social Media

You have a good understanding of what black hat SEO is, so lets look at how this emerging practice is affecting search engine rankings. Black hat social media is fast becoming a common practice and it has led to a whole new era of web spam. This has an impact on social media platforms and on the companies that rely on these sites for marketing purposes. Although a number of consumers are becoming aware of this practice, there is a lot of information on how black hat social media has an influence on SEO or search …

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