Tag Archives: PPC Strategy

How to clean up your PPC accounts for 2014

PPC strategy

In your endeavor to attract and direct traffic to your website last year, you must have tried out many strategies in your PPC campaign. As a new year begins, it is important to retire older, linger strategies, which may have an adverse effect on the long term effectiveness and performance of your search engine account. This is the perfect time to review, clean up, and synchronize your campaigns in order to remove stress and clutter, and to keep your accounts in perfect working order. In the first moving world of PPC, many alterations are necessary …

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