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How I Fail At Social Media

Nobody is perfect right?  I’m certainly not, and that is also the case as it pertains to my social media usage and strategies.  I’d like to think I get a few things right of course, but I’m not without my failures and what better way then to parade them out into the open for all to see right?  Some might think I’d be foolish to do so, but part of the reason I think I’ve found the level of success with my blog over the years is by delivering an authentic, transparent voice.  I believe that the most amazing folks in the world are those that are very driven, successful, confidant, but balance it with a big dose of generosity and humbleness.

So with that, I’ve come up with my list of social media failures.  I’ve based this list mainly on my blog and some of the areas I’ve failed to improve upon.

  1. Facebook – You’d think that on the grand daddy of them all, I’d have found a way to find success using Facebook to promote my blog, but it’s been a dog for me for as long as I can remember.  While it is the #4 source of traffic on my blog, it is a distant 4th.  I share my blog posts on both my profile and recently created page, but neither hardly ever draw any conversation or sharing.  In most cases, the majority of any major uptick in FB traffic directly results from significant happenings in my personal life which I try to stay away from on my blog.  I can understand the lack of interest from my personal profile as many of those folks aren’t as interested in what I write about.  Where I’m failing currently is figuring out how to get the 730 folks on my FB page to do so.
  2. Backlinks – I haven’t had a lot of luck getting folks to link back to my content.  On one hand, I’m not entirely surprised as I don’t really ask for it much, nor do I guest post very often.  On the other hand, I’d like to think the content I write inherently drives other folks to want to link to it.  The bottom line is I just never really  have the time to do much about it.
  3. StumbleUpon – I’ve just never really got StumbleUpon.  I’ve tried it on numerous occasions but I just don’t get it.  It doesn’t provide any value for me.  I don’t have time to just « stumble » around looking at site recommendations.  90% of the time I know what I want, and I go get it, and when I don’t, I use search or recommendations from my network.  I know it has the potential to be a great traffic generator, but I haven’t figured it out yet.  They frown upon just self-promoting, but even in the instances that I have, I haven’t gotten much.  Regardless I’ve included the button in my social sharing icons in hopes that eventually it will.
  4. Email Newsletter – Every blogger and their sister will tell you that you need to have an email newsletter.  Some sort of call to action to turn your traffic into getting connected to folks email.  My problem is that I just don’t have enough to share exclusively in an email newsletter that I just wouldn’t prefer to throw up on my blog.  I’d probably be more motivated to do so if my blog was mean to be a cash generator, but at this time it isn’t.
  5. Video – YouTube is the #2 search engine in the world and I barely do anything about that.  I used to make some pretty silly videos back in the day, but I have failed to try and implement video posts into my blog.  In addition to people traditionally eating up that sort of content, it’s just another way to tap into the massive audience there.  If I had more time, I’d probably churn out a few screen capture videos that I thought might be useful, but the thought of just my talking head doesn’t seem that much more compelling then me putting it into words.

Those are the ones that jump out at me these days.  Some of them are certainly more of a reflection of a lack of time being a part-time blogger as a hobby, but there’s certainly some swings and misses as well.  Would love any of your feedback or suggestions from folks who’ve shared similar failures or have some advice on the above.




Jason Yormark

Vice President of Marketing & Social Media at Strategies 360 in Seattle where he provides guidance and execution around social media strategy, paid/organic search marketing and community building.

Website: http://www.jasonyormark.com

Twitter: jasonyormark

About nebseo

Benoît Arsenault est le fondateur et un stratège web chez simpliciT marketing inc. Passionné de nouvelles technologies, Benoît est toujours à l’affût des nouveautés dans le domaine du SEO et du marketing numérique.

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