1. Using Minimum Content to Maximize Engagement
One of the marketing aspects of social media that is a particularly important thing is being able to get the proper service for the money you spend. This means that if you have multiple websites, you have to be able to manage them, as well as use the apps and add-ons that you need. These help to manage content and ads. However, all of this takes a lot of time, which leaves you little free time. You probably want to release content regularly in order to keep things exciting and fresh, but, since the days of blogging may be behind you, as well as daily blogging, you might have some trouble.
This is why it is crucial to be able to get the maximum engagement out of your content. What is required for this? First, you must be sure that you release content that people like, and that they have shared and commented about more so than usual content you post. You should try to post content that solves certain problems, presents teasers, ask questions, encourages sharing, and that reward some type of participation. Thinking in terms of the bigger picture with your content instead of throwing random things out will help to keep people coming back.
2. Separate Yourself from Pack Mentality
As technology improves, our attention spans seem to shrink. This is nothing more than a side effect of having an app for every part of your life. The things that you do when you stand in a crowd is going to help you experience a big chance this year. The ability to grab attention before your competitors means that you will experience freedom of movement and more growth.
However, you never want to stand out in a bad way. This means that you need to avoid being flashy, abrasive or loud. Try thinking of it in terms of being able to provide something unique to people while staying true to your original brand. You need to think about the things that you offer, as well as how it is different from your competitors. After this, try putting it into a package that is unique, colorful, or vastly different from anybody else. This helps you draw attention to it. Unique page elements, games, contests, trust, reliability, and friendly engagement are all things that you can release to tighten up your chances of getting a leg up on other people.
3. Staking Your Claim in Popular Territory
You might not realize it, but there are new social media sites being created almost monthly. Because you might not know this, you cannot really do anything about it. However, if you do know about these sites, as well as knowing that your friends, family, and fans know, it is safe to assume that you need a definitive presence there. Why? The answer is simple. You need to stake a claim in this new territory before it takes off in a major way. Just think about how rich you would have been if you owned an acre of gold-rich land during the gold rush in California in 1849. You would have access to a veritable gold mine, which is what happens if you get in on things early in the digital world.
4. Creating and Introducing Visuals
In 2014, a crucial aspect of social marketing is going to be visual content. If you have already read 2013-based articles, you know exactly what this means. Visual content has been and will continue to trend for a long time. High-quality photos, info graphics, pics, videos of live events and more are all trendy. Micro videos had something of a late start in 2013, but they are already dominating in 2014.
You more than likely put a lot of work into a video that is 3 minutes long. Tagging, annotating and editing can be tedious. In addition, thinking of new ways to up production value can be mentally taxing. So, be sure to mix things up with sites like Twitter’s Vine and Keek. This allows you to upload a fast micro video. They are normally 30 seconds long, but gain a huge deal of traction without the additions that other longer videos need. This can also be used in your favor with whatever you have on your site. Clips that show your business in a personal light can be major in creating views.
5. Mobile-Friendly Content Creation
Another important factor that will have you slapping your forehead is using mobile content. Mobile has been popular for years, so you should know how popular it could make your site. However, 2014 is a bit different. We have seen major releases from places like Apple and Samsung, as well as future releases that are coming soon. There are also plans for a new OS for Windows, and everybody seems to be making their own tablet. Even the new watch phone is insanely popular!
Therefore, instead explaining what you have to do, you need to focus on more mobile devices in 2014 than you originally planned on. This means utilizing widgets and apps, ad-management apps, and things that help you release advertisements that are mobile-friendly.
In the bigger picture, you need look back on 2014 as a year where a few things changed, but not everything changed. However, you will see it as the year your business started doing badly because you did not think about the future. Putting all of your eggs in one basket is never good, but splitting them up is wonderful. You may not actually set a popular trend, but the ability to measure other trends and use them to your advantage is wonderful.