Since getting organic or unpaid for, high search engine rankings is the main aim of Search Engine Optimization, how to maximize your ROI with SEO might appear to be a trick question. While advertising and pay per click marketing methods are relatively easy to assess, because they carry definite price tags, the return on investment (ROI) from SEO tactics is much more difficult to quantify. However, natural search engine rankings are not paid for directly, all SEO activities must be factored into your website promotion budget, whether you use free tools, hire a company, or blend both approaches.
A first step towards maximizing ROI through SEO is designing and developing a website that is search engine friendly. This concept covers the html source code used on the webpages for all purposes, such as content management, menus, videos, images, and shopping carts, as well as how the pages and elements are organized. Organizing a search engine friendly website includes maintaining an accurate index file and following an easy-to-index structure, preferably with three tiers of content. Various low-cost website building programs, blogging platforms, and pre-designed templates can help along these lines, but considerable expertise is needed to tie everything together profitably.
Relevant links, both inbound and outbound, are a second piece of the SEO-ROI puzzle. Even if setting these up is free, the time and effort invested still must be accounted for. Quality backlinks are emphasized more these days. Such links are often created by producing content related to your website’s topic and submitting it to article publishing domains that provide one-way, do-follow links back. With this method, quantity is key: it takes many unique articles, spread out over lots of separate domains, to do the trick.
Linking out from your website to related quality content through matching keywords tends to boost search engine ratings, also. Still, link building has become a complicated undertaking, because nowadays many domains have been devalued or even banned from search engine indexes, for linking too much. While staying within your website’s budget, outsourcing off-page SEO activities, like linking and article marketing, to experts might bring higher returns in the long run.
The third key in planning how to maximize your ROI with SEO is publishing useful, updating, targeted content that includes one to a few carefully chosen keywords per webpage. No matter how search engines change, the winning combination of keyword research and quality content is likely to remain an effective strategy for assuring high returns. Again hiring a quality company, which will dedicate comprehensive efforts to determining how to maximize your ROI with SEO, is likely to return the most for the investment.