Whether you are an experienced internet marketer or you are attempting to market your first business, you may have heard the buzz around the new program SEMRush. The latest SEO tool from the makers of SEOQuake, this program is being lauded as a major breakthrough in keyword analysis and SEO technology. That said, it is only prudent to be skeptical when a product’s buzz seems too good to be true. Trendy SEO tools have a history of falling short of expectations. This review will examine SEMRush to see if it lives up to the hype or if it is just another dud in a sea of internet marketing mishaps.
What Is the Big Deal About SEMRush?
Any time you look at a new product, it is important to ask yourself what innovations it brings to the table. SEMRush is far from the first SEO tool on the market and it has a lot of hot competition. Essentially, this program is not so different from the groundbreaking Firefox plugin SEOQuake. SEOQuake gave users the ability to analyze different keywords and websites. It could pinpoint the most popular search terms on Google and describe how they related to a specific website or page. Obviously, this information is invaluable to web masters and marketers alike.
Like SEOQuake, SEMRush is a comprehensive keyword analysis tool that cross references the text on a website with the most popular Google search terms. There are, however, a number of important differences between the two programs. Although it was an advanced SEO service, SEOQuake was still just a Firefox plugin. Webmasters who preferred to use a different browser were out of luck and anyone who wanted to analyze a website from their smart phone or tablet could not access the program. SEMRush, on the other hand, is a full scale computer program. It can be downloaded and used on any type of computer, whether it is a desktop, laptop or mobile device. Although this seems like a small difference, it is actually a huge breakthrough. As the online world goes mobile, mobile access to SEO programs is becoming increasingly important. With SEMRush, you can check on your site from anywhere, at any time.[adrotate banner= »7″]
A Comprehensive Tool
There are, of course, a number of additional things to consider besides mobility. After all, if a program does not provide a world class level of service, it does not matter if you can or cannot access it from your phone. Fortunately, SEMRush excels when it comes to functionality. While many keyword analysis programs simply provide a list of words and phrases that should be included on your website, this program really goes the extra mile. SEMRush provides pages of statistics and keywords. Instead of simply telling you what to include on your site, it gives you all of the information you need to make decisions for yourself.
The SEMRush interface is one of the program’s greatest features. Simple and easy to use, you do not have to read an instruction manual in order to get the information you want. Simply type in the URL of the website you want to analyze and see what information comes up. SEMRush will tell you instantly where your site ranks in Google’s search engine, and which keywords are responsible for its ranking. While the free trial version of the program provides you with this basic information, the Pro version gives you access to a lot more. You can run your mouse over each column and get a detailed explanation of every number, percentage and keyword on the list. You can quickly find out the competition level, average search volume, CPC and number of Google results for each keyword you search.
SEMRush still has a couple of issues that need to be fixed. The interface does not provide an easy way to organize the information given, and the sheer number of statistics and facts can be overwhelming. With the history behind this program and SEOQuake, however, there is no doubt that future versions will address this problem. In the end, SEMRush provides an amazing amount of information that is critical to anyone interested in accurate website and keyword analysis. Combined with its high level of mobility and accessibility, there is no doubt that this groundbreaking program has earned its place among the best SEO tools.