Content Marketing Strategy – How developing the perfect one

Content marketing concept

Do you feel like you are killing yourself by working too hard with inadequate results that leave your own needs and aspirations on the sidelines? Whether you are in a corporate setting writing for others or in-house writing content for other departments, you can still keep your own content marketing goals on track. You just need to have a plan. Having a plan for your content marketing strategy will get you back on track and empower you to reach your goals for the future. The first thing you need to do is determine your goals. …

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How to clean up your PPC accounts for 2014

PPC strategy

In your endeavor to attract and direct traffic to your website last year, you must have tried out many strategies in your PPC campaign. As a new year begins, it is important to retire older, linger strategies, which may have an adverse effect on the long term effectiveness and performance of your search engine account. This is the perfect time to review, clean up, and synchronize your campaigns in order to remove stress and clutter, and to keep your accounts in perfect working order. In the first moving world of PPC, many alterations are necessary …

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Tips For Multilingual Video SEO

SEO-Video

It’s a popular ‘fact’ that YouTube is known as the second most important search engine. But if you’ll use the search engine’s standard definition as an online system that can crawl on every murky corner of the Internet to get your need information, this isn’t precisely true. YouTube’s integrated search function only searches itself. The fact that only Google’s search box receives more queries shows how important channels like YouTube can be. Here are some vital statistics. YouTube has more than a billion unique user visits each month. Over six billion hours of video are …

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Microdata Helps Create Better Websites

Knowledge Graph from Google

Google Hummingbird, Google’s newest algorithm update is one of the most important up dates in more than ten years. Hummingbird takes websites of poor quality and ranks them very low. Since many people do use long-tail search inquires Google wants to make sure that they find what they are looking for easily. These long-tail inquiries are known as « conversational search » inquires. The newest update makes these « conversational inquiries » which are formatted as a question easy for the user to find. Google has a search database that you can search looking for information. This database is …

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