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The Importance Of Using Link Building To Improve Your Page Rank

If you are a webmaster, you understand the importance of driving traffic to your website. To drive traffic to your website, you will need to develop a proven SEO strategy combining the best on-page and off-page SEO tactics. After you have focused on on-page SEO, you will need to move on to promoting your webpage on third-party websites. Link building is one of the best ways to drive traffic to your website using backlinks and valuable content. Link building will improve your search engine result placements and your flow of traffic. Understand the different types of links you can utilize and stay on top in a highly competitive market.

How Do Backlinks Improve Search Engine Optimization?

Before you can start developing a backlink strategy, you should understand how link building relates to Search Engine Optimization. Search engines use a variety of different algorithms to rank webpages based on relevance and valuable content. One important component considered to rank your webpage is the volume of traffic being directed to your webpage from other websites. Backlinks give search engines access to your site so that the search engines can effectively rank the site. While on-page SEO is important, off-page SEO through backlinking will significantly influence the page rank of a site.

Proven Methods of Link Building

Now that you understand how important backlinking is, you will need to understand which methods of backlinking are most effective.

Link Wheel Methods

Link Wheel is a powerful link building strategy that involves building natural links through the power of multiplication. This concept involves getting links from related market niches on the Internet. Over time, wheels use interconnected websites to multiply counts in a natural way. Search engines have grown suspicious over backlinking in the recent years because webmasters have learned how to abuse the system with artificial patterns. If you want to try a successful backlink strategy without abusing the system, consider the benefits of learning how to utilize link wheels.

Profil Link

If you are backlinking on a budget, consider the benefits of incorporating profile backlinks into your off-page SEO strategy. Profil links are created manually. Manually created backlinks guarantee search engines will index the link to important your page rank. By using social media platforms and blog post platforms, you can generate direct backlinks just by creating a profile. Once you link your profile on respectable social media sites, you can generate traffic without spending a fortune.

Article Directory Submissions

Another effective way to direct traffic to your webpage through backlinking is submitting articles directories entries. Article marketing has grown in popularity over the years. By creating valuable content and keywording backlinks you can direct traffic to your page without paying a cent.

Anchor Text

Just creating backlinks is not enough to improve your page rank. The quality of your anchor text plays a huge role in how search engines will index your site. Anchor text involves using keywords in a sentence that will contain an anchor to a link. Make sure not to overlook the importance of getting the keyword in your anchor text when you are trying to multiply links directing visitors to your website.

Follow and Unfollow Links

Follow and unfollow links are another important online marketing tool. Studies show that social media site members often follow companies who send automatic updates about events and special promotions. When you send these updates, customers will follow you. This enhances your ability to target marketing to specific niches.

Internet marketing is not easy. If you want to succeed online, you will need to focus on both on-page and off-page SEO strategies. Understand the importance of backlinking and never underestimate the importance of page ranks.

A propos de nebseo

Benoît Arsenault est le fondateur et un stratège web chez simpliciT marketing inc. Passionné de nouvelles technologies, Benoît est toujours à l’affût des nouveautés dans le domaine du SEO et du marketing numérique.

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4 commentaires

  1. Great points, agree totally – without link building it’s very hard to get up there in the rankings. It’s tough enough so you need to do it right.
    Getting good seo basics in are a must.

    Cheers Stacey

    • Getting a strong base is the key! That’s why if we have a good on site optimisation the linkbuilding will have strogner effect!

      Thank you for your comment Stacey! 🙂

  2. Good article. In fact paid links is not a very good option since google for sure will ban your site (sooner or later) Niche links are the besto option.

  3. I blog often and I truly thank you for your information.
    This article has really peaked my interest. I will book mark your site and keep checking for new
    information about once per week. I opted in for your Feed as well.

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