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New features to Google Adwords: what to expect

new logo Google Adwords

Now it is out in the open what Google had been working on with their AdWords platform. Many were in a grip of panic that Google was to take away some of the more useful features, but as it appears now, nothing of the sort is going to happen. According to recent industry reports, they have added a whole host of new features while taking away nothing! New Google AdWords features: A short overview Sophisticated reporting & management features This is possibly the most exciting update to the platform that Google is going to introduce. …

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Google shopping – Découvrez les nouvelles fonctions de Google Adwords

Marketing web

Les actuelles campagnes PLA (« Product Listing Ads ») sont maintenant remplacées par les campagnes Google Shopping. Présentation et mode d’emploi. Les campagnes Google Shopping permettent d’afficher des visuels de produits dans les résultats de recherche. Ce système est le seul qui permet d’afficher les produits accompagnés de leurs prix lors de la recherche. Les précédentes campagnes Adwords PLA obligeaient à interdire des affichages sur certaines typologies de produits pour subdiviser et même à créer différents groupes d’annonces. Un système donc peu commode. Désormais on a affaire à un format plus pratique, plus fluide, et …

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Microdata Helps Create Better Websites

Knowledge Graph from Google

Google Hummingbird, Google’s newest algorithm update is one of the most important up dates in more than ten years. Hummingbird takes websites of poor quality and ranks them very low. Since many people do use long-tail search inquires Google wants to make sure that they find what they are looking for easily. These long-tail inquiries are known as « conversational search » inquires. The newest update makes these « conversational inquiries » which are formatted as a question easy for the user to find. Google has a search database that you can search looking for information. This database is …

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