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Benoît Arsenault est le fondateur et un stratège web chez simpliciT marketing inc. Passionné de nouvelles technologies, Benoît est toujours à l’affût des nouveautés dans le domaine du SEO et du marketing numérique.

New features to Google Adwords: what to expect

new logo Google Adwords

Now it is out in the open what Google had been working on with their AdWords platform. Many were in a grip of panic that Google was to take away some of the more useful features, but as it appears now, nothing of the sort is going to happen. According to recent industry reports, they have added a whole host of new features while taking away nothing! New Google AdWords features: A short overview Sophisticated reporting & management features This is possibly the most exciting update to the platform that Google is going to introduce. …

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Google shopping – Découvrez les nouvelles fonctions de Google Adwords

Marketing web

Les actuelles campagnes PLA (« Product Listing Ads ») sont maintenant remplacées par les campagnes Google Shopping. Présentation et mode d’emploi. Les campagnes Google Shopping permettent d’afficher des visuels de produits dans les résultats de recherche. Ce système est le seul qui permet d’afficher les produits accompagnés de leurs prix lors de la recherche. Les précédentes campagnes Adwords PLA obligeaient à interdire des affichages sur certaines typologies de produits pour subdiviser et même à créer différents groupes d’annonces. Un système donc peu commode. Désormais on a affaire à un format plus pratique, plus fluide, et …

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5 Helpful Social Media Aspects To Keep In Mind

Social media network

1. Using Minimum Content to Maximize Engagement One of the marketing aspects of social media that is a particularly important thing is being able to get the proper service for the money you spend. This means that if you have multiple websites, you have to be able to manage them, as well as use the apps and add-ons that you need. These help to manage content and ads. However, all of this takes a lot of time, which leaves you little free time. You probably want to release content regularly in order to keep things …

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Content Marketing Strategy – How developing the perfect one

Content marketing concept

Do you feel like you are killing yourself by working too hard with inadequate results that leave your own needs and aspirations on the sidelines? Whether you are in a corporate setting writing for others or in-house writing content for other departments, you can still keep your own content marketing goals on track. You just need to have a plan. Having a plan for your content marketing strategy will get you back on track and empower you to reach your goals for the future. The first thing you need to do is determine your goals. …

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