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Benoît Arsenault est le fondateur et un stratège web chez simpliciT marketing inc. Passionné de nouvelles technologies, Benoît est toujours à l’affût des nouveautés dans le domaine du SEO et du marketing numérique.

Social Media Content – Creating a basic framework for

3D planning content

Use semi-annual meetings to establish a framework for keeping your social media marketing endeavors flowing smooth and steady. For quite some time now, many community managers and bloggers have recognized that advance planning for content with a calendar can guide what would otherwise be an ad-hoc flailing around. For many, this can be as easy as planning a few blog posts early on, while for other people, this can entail as much as a full year of advance planning. This calendar, however, will only serve as a basic guide and it will provide ample room …

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What Black Hat Social Media Is And How It Impacts SEO

Black Hat Social Media

You have a good understanding of what black hat SEO is, so lets look at how this emerging practice is affecting search engine rankings. Black hat social media is fast becoming a common practice and it has led to a whole new era of web spam. This has an impact on social media platforms and on the companies that rely on these sites for marketing purposes. Although a number of consumers are becoming aware of this practice, there is a lot of information on how black hat social media has an influence on SEO or search …

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5 Easy Steps For Enhancing The Domain Authority Of Your Website


Domain Authority or DA is a website metric that Moz has developed. This number is among one of the most important in SEO. With a greater DA, you will have a better ranking and a good flow of traffic. Is it possible to change your domain authority or is this impossible to alter? I believe that there are a number of practical steps that can be taken to improve this number. Before we cover different ways to improve your DA, however, there are several things that you should know: Domain Authority Let me first give …

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Traffic Curation Done Correctly


Many have heard of the method of acquiring for your site unique content, which is known as content curation. Fresh content, particularly when it is written with authority, can be a great lift for your website. Also important is traffic curation, only however when it brings readers that you convert to customers. The following methods, when executed properly, can truly achieve terrific results. Twitter Twitter is most likely the foremost social media site attracting traffic to your site. There are some that may disagree, but on a regular basis it usually outperforms the others. To …

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